Branding a consulting agency.
With a mission to build Africa’s titans of tomorrow, Tactive needed to tap into an identity that not only resonated with African Enterprises, but showed their incredible personality and expertise. That meant that we had to be very strategic in how we told its story. Through an in-depth understanding of what makes them special and the ability to bring that to life through crafting unique brand assets we were able to position it as a fresh brand ready to undertake its mission.
Tackling the visual style alone wasn’t enough. The brand had to be built from the strategy up. Purpose, Promise, Personality, everything was tackled to enable the brand to onnect with its target groups. Together, we laid the foundations for a promising future for Tactive. Focus on approachability, authenticity, discipline… It was from this personal approach that Tactive went in search of its new voice.
