The story of MAMA FIX.IT

Mama Fix It is a hardware company that retails and wholesales construction materials. Located along the busy and ever growing Kangundo Road, the client wanted to stand out from the multiple hardwares along Kangundo Rd while simultaneously communicating the heart of her brand to her target audience. After several sit-downs, we refined the most poignant aspects of her brand which served as the foundation for the Mama fix it visual language, personality and messaging.

The Solution.

From the Swahili language, mama is a word of endearment that in this context translates to a woman who owns a business. Fix-it addresses the functional aspect of the hardware. It speaks to the fact that whatever the construction needs, she’s got you covered.

Taking into account the brand’s friendly approach to service and their bold personality, we crafted an identity that emphasizes a readiness to serve and the ability to do so exceptionally, thus inspiring both trust and reliability.

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