The first step was to understand the Knick-knacks brand; who they are, their pain points, their brand attributes and unique selling proposition. We also did a psychological profile of their target audience to fully understand how best to craft our communication.

Success metrics

At this stage we defined which metrics were going to provide the client with the right
type of data to measure the success of the social media campaign. The metrics were reach, clicks and engagement.

Competitive Research

We then proceeded to conduct an indepth competitor analysis to get a good sense of the competition; what they’re doing well, where they’re going wrong and what’s expected in the industry. This research along with information from the discovery session helped us in locking down an effective campaign approach which was summarized through a marketing calendar.



Knick-Knacks is an emerging e-commerce platform that gives global access to African manufacturers of QUALITY HANDMADE products. They currently established a base in Nairobi, Kenya and hope to expand to East Africa.

The Challenge.

Knick-Knacks built an online platform where buyers and sellers of handmade goods could come together and interact. However, they lacked a launch strategy that could introduce the brand and build awareness around it. Their presence on social media was non-existent so they didn’t have any concrete information about their audience demographic, their needs or preferences in regards to their product. They needed a partner who could map out a launch strategy on social media to build awareness in a unique yet unorthodox way that would make a statement about who they are. They reached out to us to help them with a launch strategy on social media.

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