Rebranding Beauty by Lilian.
Lilian Muchiri is a Make-up and beauty consultant, She offers skincare services/training/make up services for bridal/official events. Her Business, Beauty by Lilian, FKA Lettante wanted a rebrand. Having established a wide client base over 10 years, she felt that her brand was not reflective of what she embodied and the services she offered to her clients which she considers of exceptional quality. She approached us to help her craft an identity that would tell her story.
Finding a distinctive name.
For Beauty by Lilian, a lot of attention was paid to the naming process. The new name had to live up to the challenger status, as well as embody the brand story. The name capitalizes on the name of it’s founder since she has overtime become synonymous with her brand. The bespoke typography used on the new logo is strong and pleasant evoking the confident and yet warm nature of the brand.