Branding AfroKinks

Afrokinks Naturals is a natural hair product brand for African women of bespoke taste. Their range of products use the richest natural and organic ayurvedic ingredients to create healthy hair products especially for afro-textured hair. As a new brand that was premiering into the market, the client wanted an identity that resonated with the essence of the brand as well as her target audience. Most importantly, the client wanted an identity that would inspire trust and instil confidence in the market.

Through an in-depth discovery process, we were able to extract the most important aspects of the brand. This process played a crucial role in developing a strategy for the brand’s identity. The result? An identity that visually told the Afrokinks story in a premium look and feel that not only resonated with the target audience but also inspired trust. 
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