Our Story.

A little over 9 years ago, two unsuspecting lads (Jimm & Joe) sitting in a design class discovered they shared a similar taste in music. From a casual nod of approval across the room, a life long friendship was forged. With time, they began to dream of a space dynamic enough to house their first love – design and their non-conformist personalities, which you could say is crooked. After a journey of research, soul-searching and caffeinated late nights sessions, a light bulb moment that lay right below their noses was discovered.

We are Crooked_Space — a Brand strategy and consulting agency in Nairobi Kenya. We take a lot of pride in being unconventional, a little bit playful, always disruptive and ever so slightly left off Centre. These attributes are also in-built in our brand. When the current flows north, we are bound to go south. We don’t want to chase the same thing everyone else is after. We are here to tell stories through strategic branding and we prefer to be innovative and forward-thinking but not without having some fun in the process.

Joe Mutuku
Joe Mutuku

Strategy Director

IG: @joestrategist

Jimm Ng'ang'a
Jimm Ng'ang'a

Creative Director

IG: @jimm_cxs

Waithera Wanyiri
Waithera Wanyiri

Account Manager


Social Media Manager


These are the words we live by in everything we do. Everything starts with a plan and tactics that will deliver on our clients objectives. Every story we tell, every brand we build, and every interaction we create builds on the brand experience.

Strategy . Story-telling . Experience

Interested in working together?

lets meet.

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